Archive for the ‘Marketing To Hollywood’ Category

Selling a screenplay may seem like a daunting task to you if you’re like most screenwriters. In fact, applying yourself in this part is harder for most screenwriters than even writing the 110 pages of the screenplay itself. The process of selling a screenplay can be a difficult road to get started on, and even once you get your foot in the door, it’s still not all fun and games because you have to follow up and also have patience.

The most important part of trying to sell a screenplay is to learn how to pitch it. Hollywood executives are bombarded by scripts and ideas on a daily basis. If you’re one of the few who are fortunate enough to get their attention, you will only have it for a sentence or two. If they’re not hooked by then, they will simply let the rest of what you say go in one ear and out the other. Simply put, they don’t have time to listen to everyone who thinks they have a good story to tell. So practice your pitch and make sure the first couple of sentences are memorable.

A query letter is another necessity to selling a screenplay, although it does require a bit of effort to write. These letters are a great way of reaching producers and agents while they’re in the comfort of their office. Again, it’s important to hook them right from the start.

Does selling a screenplay still seem like too monumental a task? There are agencies, such as Smart Girls Productions, who help up-and-coming screenwriters with all of the daunting tasks associated with selling a screenplay. Many screenwriters prefer to let someone with experience in this area of screenwriting handle this challenging task. Selling a screenplay — at least getting your screenplay read — really doesn’t have to be so complicated, it’s simply a matter of pitching, hooking the reader, and having the courage to handle rejection. And then you have to stay at it for as long as it takes.

As always, with one warning. Before you take any action toward selling your screenplay, it is critical that you make your script is ready to be marketed and sold to Hollywood. Otherwise, you could blow the chance you worked so hard to get!

Welcome to Hollywood!

Most screenwriters know that they need to get script coverage before they send out a query letter to a literary agent or producer to try to get them to read it. You have to make sure it’s ready to go to market before you start trying to sell your screenplay.

Knowing that, you find a place to get script coverage that you feel will do a good job for you. Then you get the notes back and they say that your script falls somewhere short of perfect and they tell you why. It’s not quite what you wanted to hear about your screenplay that you worked so hard on, and you feel that ping of disappointment.

In fact, now that you think about it, you don’t really want to make any changes and you’re not even sure if you agree with the feedback. But yet you know you getting feedback on your script with a script analysis is part of the process of selling your script. So now you’re in the middle of it, and you got the notes that you’re not too excited about. Now what? Are you just missing something because you feel defensive? Or do the notes stink?

Here are three things to keep in mind in determining whether to take the notes or not:

1. First, let go of your disappointment, defensiveness, or hurt feelings about what the script coverage says.

It’s natural to feel a little bit badly when someone tells you they think your work is not the best it could be. But let go of that as quickly as you can. You can’t make good, clear decisions when you feel that way. You have to get that out of the way first.

2. Listen objectively to what they’re saying and try to get it. If you don’t get it, ask questions.

Once you let go of the disappointment or any other negative feelings, then you can listen for the value in what they are saying. Hopefully, when you looked for someone to review your script, you did your homework and found someone who has credibility. And if you did that, why would you NOT listen to them objectively? You should seriously consider what they say, even though in the end you may or may not apply it.

As you listen objectively, first, try to fully understand what they are saying and why they believe you need to do it – that is, if you can ask questions. Whenever you get script coverage or a script analysis, try to get something oral so you can ask questions of the person giving you feedback.

So listen objectively, and then make sure you fully understand both what they are saying and why they think you should make the change they suggest.

3. Finally, think it through later and make your choice about whether you will apply it or not.

Make your choice NOT based on the fact that you don’t want to rewrite it, but based on what the script needs to fulfill your vision – not the vision of the script analyst or coverage person, but your vision.

Keep the craft in mind. Many suggestions may be to improve the script in the arena of the craft that doesn’t effectively change it. Most of those kinds of changes you should definitely give very serious consideration to – such as raising the stakes, developing the character arc, and making it more dramatic and so on. But when it comes to changing major elements of the screenplay, such as the age or gender of the character, give it some thought. Be open to changing or not changing.

In the end, it is most important that as a screenwriter, you connect with your gut. If a script analyst suggests a change that you are not sure about, get connected to a place deep inside of you to see if it fits with the story you are trying to tell. And be open to the answer. When you do this, you will be surprised at what you find.

Your best bet starts with you choosing a script analyst whom you feel is professional, will communicate with you in a way that supports you instead of tears you down, and who will also be honest with you about what needs work. And, of course, someone who is very good at what they do.

Choose wisely, grasshopper. And listen to that place deep within! Good luck in writing screenplays and happy re-writing, too!

When actors look for talent agents, one of the big mistakes they make is not being prepared on many counts when they get the meeting.  Go in with a few questions in mind, but don’t put the talent agent on the spot or they won’t like you.  Here are five good questions you can ask them, but in Hollywood, it is important to schmooze at the same time. 

You’ll find that many agents and managers, and really producers, too, don’t like to be confronted.  So early on in your career, take it easy, but still try to get the answers to these questions, or something along these lines.

1.  What age range do you see me being right for?

Before you approach actors agents for your film and television career, you should already have a good sense of what you think your age range is by about a 5 year span, or 10 years if you’re over 38.  In fact, you should know this before you take your headshots so you can get pictures that are well-suited to this.  You and your mom and dad may not be the best judges of what your age range is, so if possible find an industry professional to discuss it with or work with a career coach on it to see how to best position you. 

As a film and TV actor, remember your age range will be more limited than it is in the theatre.  And in fact, the agent may ask you, so be sure that you have a good sense of it before you go in.  This will make you look more professional to the agents and management that you may be interviewing or auditioning for.

 2.   What kind of roles will you submit me for?

As with the above question, make sure you know what your casting is and that your headshots reflect the kinds of roles you would be right for.  Then in the meeting where you are vying for the attention of that particular agent at the agency, you can ask them what they think.  If you guys aren’t in synch, then you need to speak to the talent agent about that and see if you can come to an agreement, or you may be sent on auditions and casting calls that you feel completely out of place on.

It’s great to get as many auditions for acting as you can, but if you feel you’re not even the right type, it will be depressing and you’ll end up being upset that you wasted your time.  Ward this off by discussing the kinds of auditions with the actors agent when you first meet with them.

3.  How do you like me to keep in touch with you?

You will find that many of the agents for your acting career, at least early on, don’t want to hear from you very often.  Unfortunately, much of the time, actors bug their agents and don’t have much to say when they do call and that is what annoys the talent agents and makes them not want to hear from the actors they represent.  It’s not personal, but too many actors waste their time trying to chit-chat and that is no good.

When you get a meeting with an agent at one of the agencies, be sure to ask how they want you to keep in touch with them.  Whatever you do, don’t call before 2:00 pm because they are submitting you for the auditions and casting calls that you want to get.  If you call during the heat of that, they will think you are clueless. 

In your meeting, ask how to keep in touch.  Then, if they say, don’t call me, I’ll call you, if you are new to acting, then don’t worry about it and don’t call them very often.  But as you get more experienced, then you can get creative and come up with good reasons to call your talent agent.  If you have a lot of experience and your talent agents says that, then dump them before they even try to sign you.  Early on, just be glad you’re getting something.  If you’re a working actor, then don’t waste your time with a crappy talent agent who won’t get you any good auditions anyway.  Consider finding acting management or another good theatrical agent – but don’t settle – or just stay with your agent or manager you’re with for the time being.

 4.  How do you feel about me promoting myself with your agency name on my submissions?

You would think that any agent at any agency would be happy that their acting talent is trying to do something for their careers, but funny enough, it’s not always that way.  Agents for acting and acting management can be odd – sometimes they are controlling and don’t want you to put their name on things they don’t authorize.  And sometimes, if you’re new, they may be trying to control their “brand,” and wanting to make sure they are seen in the right way that they want to be seen.

Just as an actor has a “brand,” so does an agency as do personal managers.  Bottomline, be sure you ask them how they feel about it.

5.  As agents helping actors in their acting careers, what do you typically do to help get auditions for a client that you believe in?

This one might be a bit confronting for an agent, so be careful when you ask it.  The main thing that you are trying to find out is if they only submit your picture to the casting directors for auditions or if they pick up the phone and call to pitch you.  Most of the time, the smaller agency will submit their acting talent, but not make the calls.  As a starting out actor, that is okay.  But if you have Co-Star and higher credits and you want to be film talent, you will need a talent agent who will pick up the phone and pitch you to Hollywood like you deserve to be pitched.

To be sure that the agents you consider for your acting career are going to be right for you, then make sure that that agent and their agency can give you the answer to these questions – or at least four out of the five and any others that are important to you.

If you feel you are not prepared and would like to have a session to get ready for an agent’s meeting, check out the Agent Meeting Role Play that I can work with you on. 

Meanwhile, get ready to go for it!